How to Change Minds: Blaise Pascal on the Art of Persuasion

Since I got your attention with the blower door test, I thought I’d give you a short treatise on Blaise Pascal (1623-1662) French  mathematicianphysicist, religious philosopher, and master of prose. Pascale laid the foundation for the modern theory of probabilities, formulated what came to be known as Pascal’s principle of pressure, (hence the blower test name) and propagated a religious doctrine that taught the experience of God through the heart rather than through reason. The establishment of his principle of intuitionism had an impact on such later philosophers as Jean-Jacques Rousseau and Henri Bergson and also on the Existentialists. (Source Brittanica)

The brilliant Maria Popova celebrates his genius in the realm of psychology. “People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.” Read the whole darn Brainpickings essay and see if it doesn’t help you head an argument off at the pass or convince someone who isn’t thinking straight to see things in a new way. I shall try this out on the next numbskull I meet. BRAINPICKINGS. Perhaps we can use this approach to help more people over the hump of spending more money on energy conservation steps than cosmetic improvements to their homes?

This is Shaun St- Amour of 475 High Performance Supply picking up some Intello to return to HQ and issue a credit to us. What could possibly be more persuasive than a product consultant for western Canada who gives expertise and gives refunds!  Thes…

This is Shaun St- Amour of 475 High Performance Supply picking up some Intello to return to HQ and issue a credit to us. What could possibly be more persuasive than a product consultant for western Canada who gives expertise and gives refunds! These guys are great.